Data controller
AeroLex, a sole proprietorship operated by Noah Zepter (United States), is the data controller for aerolex.dev. Contact: noah@aerolex.dev.
What this site collects
The site uses Google Analytics 4 (GA4) to measure aggregate traffic. No other data-collection tool is in use. The site has no login, no payment flow, and no forms. Contact happens through outbound links (Calendly for booking, an email link for direct contact), which take visitors to external services governed by their own policies.
What GA4 captures
- Page visited and referring URL
- Approximate location (country and region level)
- Device type, browser, screen size, language setting
- Clicks on two specific CTAs: "Book a call" and the email link
- A truncated, anonymized form of the visitor's IP address
GA4 does not capture names, email addresses, typed input, or activity on other sites. The site does not run advertising pixels, retargeting tags, or session recorders. Any material change to this collection will be reflected on this page before it takes effect.
Cookies and consent
On a first visit, the site displays a consent banner at the bottom of the page. The choice is recorded in the browser's local storage for 365 days.
With consent granted, GA4 sets two cookies (_ga and _ga_KKEJ0GQJ9Z) used to distinguish new from returning visitors. With consent declined, no cookies are set; GA4 still records an anonymous page-view count with no persistent identifier (Google Consent Mode v2). The site works the same regardless of which option is selected.
To revisit the choice, use Cookie settings in the footer of any page, or clear browser data for aerolex.dev.
Where the data goes
Google Analytics is operated by Google LLC. Their privacy practices are documented at policies.google.com/privacy. AeroLex does not share, sell, or transfer GA4 data to any other party, and does not use it for advertising.
Data retention
Event-level data in GA4 is retained for up to 14 months, then deleted. Aggregate reporting (e.g. monthly page-view counts) persists longer but is not tied to individual visitors.
Your rights
Under the GDPR (EU/UK), the CCPA/CPRA (California), and similar state-level laws (Colorado, Virginia, Connecticut, Texas, Utah, and others), visitors may request access to, correction of, deletion of, or restriction on processing of their data. The only identifier GA4 retains is a randomized cookie ID; declining cookies or clearing browser data for aerolex.dev typically resolves these requests at the source. For requests requiring server-side action, contact noah@aerolex.dev.
Outbound links
This site links to Calendly, an email address, LinkedIn, Substack, and the websites of past collaborators and employers. Once a visitor follows an outbound link, activity falls under the destination's own privacy practices.
Changes to this notice
Updates to data collection are reflected in the "Updated" date at the top of this page. Material changes (a new tracker, a new third-party processor) will be announced via a notice on the home page for at least two weeks before taking effect.